Ever since its inception in 2008, Magento has taken the ecommerce industry by storm. As the number one ecommerce platform in the market today, Magento has set the standard for what a great platform looks like and how to get the most out of ecommerce as a whole. In 2015 Magento 2 was launched, furthering the innovation and convenience of the original platform. If you’re unsure of whether or not to make the move to the new update, read on to see the differences and what you gain from switching.
The original version of Magento has done exceedingly well and is a successful ecommerce solution. It offers fully customisable templates, multiple languages and currencies, various forms of payment, customer support, extensions and more to meet business needs. While the platform has been well received, there is always room for improvement leading to the launch of Magento 2. The new platform offers everything from the original as well as a ton of new features and extensions, improved user experience and an overall more enhanced platform to suit company goals.
New Features in Magento 2:
- Admin Panel
The most obvious change in Magento 2 is the admin panel. The new panel is user friendly and much easier to navigate than the previous version with a complete rearrangement of the menu and subcategories. The panel remains relatively familiar as it is based on the previous version so it is not difficult to adapt to the new panel. It is also accessible via mobile device, meaning that the admin can access and maintain the site from wherever they are. The new panel also offers Google Content managing and Frontend Apps. Google Content management gives greater control over how the product is seen on Google, while Frontend Apps serve as a replacement for Widgets.
- Technology Updates
Magento 2 has updated the technology used on the platform by using the HTML5/CSS3 as a default setup and providing PHP 5. Additional technologies included are PHP 7, Redis, Modern JS Stack, Rabbit MQ, Solr, PHPUnit and Composer. These enhanced technologies have made Magento 2 a much faster platform than the original and have simplified the development process.
- Increased Performance
Product creation and implementation has been made much easier in Magento 2. There is now a product creation tool that guides merchants through the creation process, as well as bulk uploads and advanced filtering. Magento 2 is mobile accessible as well as touch friendly, meaning it is easier than ever to use on tablets and other touchscreen devices. This new version offers over 50% faster page load times across sites, which makes the shopping process much more efficient for the consumer.
- Enhanced Shopper Experience
Since the shopper is the most important part of ecommerce, it’s important to create the most efficient and convenient platform for them to use. In Magento 2 you see improvements in the checkout process, including an in-depth order summary, photos of products in shopping cart and guest checkout options. The payment options are also greater by including the most updated versions of PayPal, Braintree and CyberSource, as well as many other forms of payment to make it as simple as possible for the consumer. The new payments also come with improved security and are PCI compliant.
- Transformed Framework
A large portion of the edits to Magento came directly from suggestions from the large community that uses the platform. Framework improvements include code refactoring, data grid enhancement, compatibility with HHVM and PHP 7 and module enabling/disabling.
- Magento Marketplace
The Magento Marketplace has been improved to only include top quality extensions. Extensions can be transferred from the original platform, but some are more difficult to accommodate on Magento 2. Choosing from the new marketplace ensures you are choosing from only the most qualified and legitimate extensions.
- Frequent Platform Updates
In order to meet customer needs, the Magento 2 platform will provide update every three months. This allows for continuous growth and improvements of the platform while also keeping any bugs to a minimum.
Should You Make The Move?
While there is no doubt that Magento 2 is a worthwhile platform, making the move can be a somewhat daunting process. This is most notably due to the fact that themes and any code alterations are not able to be transferred, meaning that you would be essentially starting from scratch with the new platform. There is a migration tool meant to ease the process, along with a solution partner, but you may have some frustration during implementation. However, this also allows for the chance to revamp your site, update your code and improve the user experience. Currently there is a free training course provided for Magneto 2 to help make the transition as seamless and simple as possible.
The original platform will be around for years to come, but in an industry where innovation reigns supreme it is best to have all of the latest and most up to date technology possible. When it comes to an ecommerce site it is important to provide the best customer experience to ensure sales and to gain repeat customers. There may not be a rush to try out the new platform, but Magento 2 can help grow your business and online presence exponentially and should be explored.
Overall, Magento 2 offers too many new features and enhancements to be ignored. If you are already using the Magento platform is it highly recommended to make the jump and adopt the latest version. The improvements help both the merchant and the consumer by allowing for fast and easy updates on the go, enhanced shopping features, the latest and fastest technology and even greater security than before. An online store is the face of the company and should therefore be a top-notch representation of the brand itself.